As a partner agency of Patriot Growth Insurance Services, LLC, we are transitioning to the Patriot name and brand. While our look will change – including our logo, website, and email addresses – our commitment to you remains the same. Same personalized and local service. Same dedication to your insurance needs. Stay tuned for more updates and visit us at patriotgis.com soon. If you have questions, please reach out – we’d love the opportunity to talk!

One Huntington Quadrangle, Suite 4N10, Melville, NY 11747

Ph: (631) 465.0606 | Email: info@jmbrassillgroup.com

Mastering Open Enrollment: A Step-by-Step Guide | New York Benefits Group

Open enrollment doesn’t have to be a stressful administrative task. When planned well in advance, it becomes a valuable opportunity to review and enhance your benefits offerings, demonstrating your commitment to your team’s physical, mental, and financial well-being. A well-executed open enrollment can boost employee morale, improve retention, and ensure your workforce is supported.

Use this checklist to guide your organization through a successful open enrollment period, from the initial planning stages to the final follow-up.

Phase 1: Plan and Prepare Early (8-12 Weeks Before)

  • Leverage technology: Consider a benefits portal where employees can easily access health plan documents such as benefit summaries, plan flyers, and contributions charts.
  • Gather Employee Feedback: Solicit and record employee questions, concerns, and suggestions from the previous year. Consider conducting a survey to understand what benefits or improvements your workforce desires for the upcoming year.
  • Evaluate and Enhance Offerings: Identify new or updated enrollment options.
  • Develop Core Resources: Begin preparing your benefits guide and consider implementing or updating online enrollment tools and software.
  • Create Educational Content: Produce digital educational materials like FAQs and videos.

Phase 2: Communication Kick-Off (4 Weeks Before)

  • Launch Communication Campaign: Start sharing enrollment information across all selected online platforms (e.g., intranet, company newsletter, email).
  • Equip Management: Develop a resource kit for your management team, including talking points and FAQs, to ensure they can confidently discuss open enrollment with their teams.
  • Integrate Reminders: Add open enrollment reminders and key dates to the email signatures of your management team.

Phase 3: The Final Countdown (1-2 Weeks Before)

  • Host Informational Sessions: Schedule and host virtual benefits meetings, webinars, and one-on-one sessions as needed to answer specific questions.
  • Distribute Physical Materials: Provide informational pamphlets and mailers to employees.
  • Prepare for Questions: Have answers ready for FAQs to ensure a smooth process.

Phase 4: During Open Enrollment

  • Ensure Full Distribution: Make sure every employee receives the following information:
    • The open enrollment timeline and deadlines
    • A statement of their current coverage
    • Information on plan-specific changes and rates
    • Summaries of available plans
    • The open enrollment booklet and any necessary forms
    • Contact details for all plan carriers
  • Promote Discussion: Remind managers to actively discuss benefit options with their teams.
  • Provide Support: Offer ample time for enrollment and send frequent reminders throughout the period.
  • Last-Minute Reminder: Schedule a company-wide reminder for the day before the enrollment deadline to prevent employees from missing the window.

Phase 5: Post-Enrollment Actions (1-2 Weeks After)

  • Audit and Submit: Review all enrollment forms for missing or incorrect information.
  • Ensure Compliance: Confirm that all relevant health care reform requirements have been met.
  • Follow Up: Collect feedback from employees on their open enrollment experience.

Bonus Tip for Success

Consider holding a separate, off-cycle enrollment period to highlight voluntary benefits that might be overlooked during the busy primary open enrollment. This provides employees with a dedicated opportunity to explore additional benefits, potentially increasing your overall benefits utilization and employee satisfaction.

We are here to help; reach out to us with any open enrollment questions or needs you may have!